Yoon NYC needed a visual identity and digital presence that could capture more than just the food. The goal was to communicate the atmosphere, personality, and overall dining experience while creating a cohesive foundation for the restaurant's marketing efforts.

I worked closely with the restaurant team as a creative consultant, helping determine how Yoon NYC should visually present itself across its marketing and digital channels. I translated that direction into photography, marketing materials, and a website designed to give customers a sense of the restaurant before they even walked through the door.