Yoon NYC needed a stronger digital presence that reflected the quality and personality of it’s restaurant.

The opportunity was to create a more cohesive brand experience that would resonate with customers while providing a flexible foundation for future marketing efforts.

Yoon, NYC

Role: Creative Strategy, Brand Consulting, Photography, Art Direction, Website Design

  • Yoon Haeundae Galbi is a korean restaurant located in the heart of NYC

    • Brand Consultation

    • Corporate Website

    • Lifestyle Photography

    • Marketing Assets

My Role

Rather than serving solely as a designer, I acted as a creative consultant, helping shape the brand's visual direction and digital strategy. I worked closely with the founder to identify opportunities for improvement, define a more cohesive online experience, and create assets that supported both storytelling and ecommerce.

01 - Website Design

  • Designed and built the Yoon NYC website

  • Improved site structure and user experience

  • Created a modern, editorial-inspired layout

  • Balanced storytelling with ecommerce functionality

  • Developed a scalable website that reflected the brand's identity